Tanning Salon Business Plan

Tanning Salon Business Plan

A Tanning Salon will provide a selection of sunbeds, stand-and-tan booths and spray tanning booths to enable clients to achieve a natural looking tan in a safe environment. Sunbeds and standing booths are available on a timed basis, with a typical session lasting between six and nine minutes. The sessions may be shorter depending on the skin type of the individual using the sunbed. Spray tanning booths automatically apply an even amount of tanning solution, which is sprayed onto the skin in a single session.

Tanning Salons can offer airbrush fake tanning for clients who wish to see the effects of their tan immediately. You should also offer traditional fake tan cream application, or carry out treatments from popular spray tanning ranges such as St. Tropez / Fake Bake etc. Tanning specialists may advise clients on how to disguise skin problems or eliminate strap marks from previous tanning sessions.

If you are going to open a tanning salon you should offer a full-service dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price / value relationship. It is important to maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

A tanning salon provides a selection of sunbeds, stand-and-tan booths or spray tanning booths to enable clients to achieve a natural looking tan in a safe environment. Sunbeds and standing booths are available on a timed basis, with a typical session lasting between six and nine minutes. The sessions may be shorter depending on the skin type of the individual using the sunbed. Spray tanning booths automatically apply an even amount of tanning solution, which is sprayed onto the skin in a single session.

Some tanning salons also offer airbrush fake tanning for clients who wish to see the effects of their tan immediately. They may also offer traditional fake tan cream application, or carry out treatments from the popular St Tropez range. Tanning specialists may advise clients on how to disguise skin problems or eliminate strap marks from previous tanning sessions.

Sun tanning describes a darkening of the skin (especially of fair-skinned individuals) in a natural physiological response stimulated by exposure to ultraviolet radiation from sunshine (or a tanning bed). With excess exposure to the sun, a suntanned area can also develop sunburn.

Darkening of the skin is caused by an increased release of the pigment melanin into the skin's cells after exposure to ultraviolet radiation. Melanin is produced by cells called melanocytes and protects the body from absorbing an excess of solar radiation, which can be harmful. Depending on genetics, some people can darken quickly and deeply whereas others do not darken much at all.

The ultraviolet frequencies responsible for tanning are often divided into the UVA (315 to 400nm wavelength) and UVB (280 to 315nm wavelength) ranges. UVB have higher energy than UVA waves and are therefore more damaging and more carcinogenic.


  • triggers creation and secretion of new melanin into the skin
  • is thought to cause the formation of moles and some types of skin cancer (but not melanoma)
  • causes skin aging (but at a far slower rate than UVA.)
  • produces Vitamin D in human skin
  • is more likely to cause a sunburn than UVA as a result of overexposure
  • reduced by virtually all sunscreens in accordance with their SPF


  • causes release of preexisting melanin from the melanocytes
  • causes the melanin to combine with oxygen (oxidize), which creates the actual tan color in the skin
  • seems to cause cancer less than UVB, but causes melanoma, a far more dangerous type of skin cancer than other types
  • is blocked less than UVB by many sunscreens but is blocked to some degree by clothing
  • is present more uniformly throughout the day, and throughout the seasons than UVB

The skin produces vitamin D in response to sun exposure, which can be a health benefit for those with vitamin D deficiency. Another effect of vitamin D deficiency is osteomalacia, which can result in bone pain, difficulty in weight bearing and sometimes fractures. In addition, it was reported that in Spain, risk of non-melanoma skin cancer is balanced by reduced risk of 16 types of cancer.

Ultraviolet radiation has other medical applications, in the treatment of skin conditions such as psoriasis and vitiligo. Sunshine is informally used as a short term way to treat or hide acne, but research shows that in the long term, acne worsens with sunlight exposure and safer treatments now exist.

Intentionally darkening one's skin did not become a socially desirable phenomenon in the West until the mid-20th century. For centuries, sharp divisions existed in most societies between the upper classes, whose members held positions of power and leisure indoors, and the commonfolk who typically led agrarian lives toiling outside. As a result, wealthier people tended to be fairer-skinned and this correlation made pale skin more desirable. Hence, the word "fair" came to mean "beautiful". The Industrial Revolution brought poor laborers and wealthy industrialists alike inside under the same roofs and this distinction began to evaporate. By the end of World War II, the economic boom the United States experienced gave middle class citizens more time and money to devote to leisurely pursuits. Vacations became standard practice and the advent of air travel made warmer, tropical destinations a more realistic possibility for average people. Tanned skin became associated not with a hard life of labor in the fields, but with swimming pools, backyard barbecues, dinner parties, and exotic vacations. In this context, tanned skin took on a feature of attractiveness as a signal of being well-traveled, cultured, and supposed evidence of leisure wealth. It also became a signal of health and strength as the bodybuilding and fitness industries increasingly promoted tanning to highlight muscle tone and definition.

In some other parts of the world, fair skin remains the standard of beauty. The geisha of Japan were renowned for their brilliant white painted faces, and the appeal of the bihaku, or "beautiful white", ideal leads many Japanese women to avoid any form of tanning, and the color white is associated with purity and divinity in many Eastern religions. In post-colonial Africa and India, dark skin is heavily associated with a lower class status, and some people resort to skin bleaching to achieve a skin color they view as more socially acceptable.

Sunbeds mimic the sun by emitting UVA radiation and they deliver concentrated doses of UVA in much the same way as natural sunlight does. In the early days solarium beds used 100 watt tubes, now the latest on the market go up to 180 watt. The newest beds around are up to two meters long, accommodating taller people, while some now even offer an electric floor lift facility which make them more accessible by shorter people.

The technology linked with the sunbed industry is becoming increasingly developed. Philips has developed a new kind of tube which mimics the sun’s rays, claiming to deliver exactly the right balance of UVA and UVB. Some scientists claim that natural UV positively affects various processes in the human body, which may be why some users say they feel an increased sense of well-being. The new Philips tube also claims to encourage the development of a melanin filter which helps shield users from natural sun exposure.

Doctors and skin care experts would say that the most desirable fashion look for them would be dead-white which would undoubtedly keep people out of the sun. In most recent years the fashion industry has dictated that bare and bronzed overtook pale and interesting.

One of the biggest growth areas in recent years has been in the development of authentic artificial tans. A combination of some awareness about health issues and the fact that they give instant results has seen this end of the market explode. While many cosmetic lines have offered bronzers and false tans for a number of years, it is undoubtedly the St Tropez treatment which has helped boost the trade. Rather than producing an orange, unrealistic skin tone, St Tropez and other salon applications - Safe Tan, Fantasy Tan, and Tan in a Can - now offer realistic results and are widely used.

Tanning technology has changed over the years. Sunbeds now offer faster tans, built-in body cooling systems and turbo fans as standard. At the same time there has been growth in the vertical booth market, where clients stand up to get a more even look than in the standard horizontal bed.

Although not a particularly popular option, there are ranges of tanning pills available which claim to color the skin; they are mainly available via the Internet. Tanning occurs when the amino acid L-Tyrosine produces melanin, the substance which colors the skin. Tanning pills are an L-Tyrosine supplement, sometimes with an additional coloring agent added, which claim to accelerate and facilitate the skin’s natural bronzing process.

Tanning salons which are members of the Sunbed Association are not permitted to allow under-16s to use UV tanning equipment. Currently, some salons allow under-16s to use their facilities if an adult accompanies them, but other unscrupulous salons are unconcerned about the age of their clients.

Despite the promotion of tanned skin in the media, the health concerns of using sunbeds and tanning machines are increasingly publicized. Using a sunbed has been identified as a cause of skin cancer and side-effects such as premature ageing and increased risk of cataracts (if suitable goggles are not worn) have been associated with long-term use of sunbeds. Industry bodies have recognized these health warnings and are encouraging practitioners and consumers to adopt safer practices.

Before opening your tanning salon it's important that you or the staff you employ have the necessary skills. It's possible you could use your experience in previous jobs to drum up work in your new venture.

Once your establishment takes hold you would expect that word-of-mouth from your clients will lead to many new clients that will provide your anticipated growth.

Setting up your own salon is not cheap so you may need capital investment in paying for the necessary equipment, shop front and wages.

You need to address the following if you want to produce a Tanning Salon Business Plan you can actually use!

  • What is your understanding of the purpose of a Tanning Salon Business Plan?
  • Does your Tanning Salon Business Plan match what you say and do—that is, does it match your Tanning Salon Business?
  • Does your Tanning Salon Business Plan contain all the correct elements?
  • Do you have the five major components—the strategic plan, operational plan, organizational plan, resources plan, and contingency plan.
  • Are you prepared to lead your management team in preparing a complete Tanning Salon Business Plan?
  • Are you willing to set at least four days aside to develop a company-level Tanning Salon Business Plan?
  • Are you prepared to complete the Tanning Salon Business Planning cycle by providing the education and training necessary to support the finished goals?

As you interview people to help you produce your Tanning Salon Business Plan follow these steps:

  • Prepare your questions in advance. With a little advance planning, you won’t forget to discuss something really important.
  • Explain exactly why you’re asking for help. You can’t expect people to be open with you if you aren’t honest with them.
  • Be prepared to listen. Even if you hear something you don’t want to
  • know, listen anyway. Anybody who warns you about potential obstacles is doing you a big favor.
  • Keep the conversation open-ended. Always ask whether you should be thinking about other issues or addressing other topics.
  • Build your network of contacts. Ask for introductions to others who
  • may be helpful or for suggestions for sources of useful information.
  • Be grateful. Pick up the lunch or dinner tab. Write a quick thank-you note. Remember: You may need to turn to the same people later for additional advice or help.

You need to include sections on :

  • Executive Summary
  • Tanning Salon Overview
  • Tanning Salon Business Environment
  • Tanning Salon Description
  • Company Strategy
  • Tanning Salon Marketing Plan
  • Financial Review
  • Action Plan

Writing A Tanning Salon Business Plan

Writing A Tanning Salon Business Plan

Writing A Tanning Salon Business Plan

The management section should include:

  • your Tanning Salon's organizational structure;
  • details about the ownership of your company;
  • profiles of your management team; and
  • the qualifications of your board of directors.

Who does what in your Tanning Salon Business? What is their background and why are you bringing them into the business as board members or employees? What are they responsible for? These may seem like unnecessary questions to answer in a one or two person organization, but the people reading your Tanning Salon Business Plan want to know who's in charge. So tell them. Give a detailed description of each division or department and its function.

This section should include who's on the board (if you have an advisory board) and how you intend to keep them there. What kind of salary and benefits package do you have for your people? What incentives are you offering? How about promotions? Reassure your reader that the people you have on staff are more than just names on a letterhead.

A simple, but effective, way to lay out the structure of your Tanning Salon Business is to create an organizational chart along with a narrative description of what the chart means. This will prove that you're leaving nothing to chance. You've thought out exactly who is doing what. There is someone in charge of every function of your company. Nothing will fall through the cracks, and nothing will be done three or four times over. To a potential investor or employee, that is very important.

Take a few minutes to list your personal and business strengths and weaknesses. Include everything you can think of, even if it doesn’t appear to be related to your business. For instance, your strong points may include the mastery of a hobby, your positive personality traits and your charisma, as well as your specific business skills. Take your time and be generous.

Tanning Salon Businesses need two kinds of skills to survive and prosper: skills for business in general and skills specific to the particular Tanning Salon. For example, every Tanning Salon needs someone to keep good financial records. Take a few minutes and list the skills your Tanning Salon needs. Don’t worry about making an exhaustively complete list, just jot down the first things that come to mind. Make sure you have some general business skills as well as some of the more important skills specific to your Tanning Salon.

If you don’t have all the skills your Tanning Salon needs, your backers will want to know how you will make up for the deficiency.

Tanning Salon Business Plan

Tanning Salon Business Plan

Tanning Salon Business Plan

There are also some business tables and charts that are normally expected in a standard Tanning Salon Business Plan. Cash flow is the single most important numerical analysis in a Tanning Salon Business Plan, and should never be missing. Most Tanning Salon Business Plans will also have Sales Forecast and Profit and Loss statements. They should also have separate Personnel listings, projected Balance sheet, projected Business Ratios, and Market Analysis tables.

Executive Summary

  • Objectives
  • Mission
  • Keys to Success

Company Summary

  • Company Ownership
  • Company History (for ongoing companies) or Start-up Plan (for new companies.
  • Company Locations and Facilities

Products (or services, or both)

  • Product (or service, or both) Description
  • Competitive Comparison
  • Sales Literature
  • Sourcing
  • Technology
  • Future Products

Tanning Salon Market Analysis Summary

  • Market Segmentation
  • Target Market Segment Strategy
  • Tanning Salon Market Needs
  • Market Trends
  • Market Growth
  • Tanning Salon Industry Analysis
  • Tanning Salon Industry Participants
  • Distribution Patterns
  • Factors of Competition
  • Main Competitors

Great Tanning Salons do not happen by chance.

They are planned that way!

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